Twelve points Blog
Trust – A Fleeting Trait on Wall St
Webster’s dictionary defines trust as “belief that someone or something is reliable, good, honest or effective.” Those are the very qualities we seek in people we call friends, employees we hire, companies we want to work for and especially those with whom
Loyalty: Who Owes Whom, the Purveyor or the Client?
Brand loyalty is a goal that every company strives for; “how do we make our consumers buy more of our product and exclusively our product vs. our competitors’ products?” Marketing teams and ad agencies are hired
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