Helping Women Discover Their Passion

Midlife can be a powerful turning point—a chance to pause, reflect, and rediscover a sense of purpose. This is a chance for women to revisit the dreams they’d once shelved, reevaluate their strengths, and explore how they might use the “second half” of their lives not just to rest but to flourish.

By leaning into experience and embracing the possibilities ahead, women can create a life not just of success, but of deep, personal purpose.

Why Passion Matters

Passion sustains us. It’s the thing we do that makes us forget time.  This is especially true for those who have spent years caring for others, building careers, or checking off society’s boxes, often at the expense of their own passions.

“The mystery of human existence lies not in just staying alive, but in finding something to live for.” – Fyodor Dostoyevsky

Passion isn’t just excitement or energy. It is commitment. It’s what drives us to dig into the tough problems and keeps us moving forward, even when the path gets difficult. Unlike an interest, which may fade when obstacles arise, passion endures. It is the invisible thread that connects purpose to action.

Where to Begin: Looking Inward and Outward

Finding your passion isn’t about a single breakthrough moment. It is a process — a series of small discoveries built on self-awareness and curiosity. Instead of thinking of it as an “aha!” moment, think of it as a series of small “ahas” leading to a much larger “aha”.

Passion-seeking requires looking both inward and outward. Inward, to revisit long-forgotten interests, natural talents, or childhood joys, and outward, to explore new experiences, reconnect with others, and stay open to the unexpected.

Sometimes, our purpose isn’t uncovered in isolation but rather revealed through conversation, service, or creative risk-taking.

Understanding the Roadblocks to Discovery

Reflection isn’t always easy, especially when internalized pressure, fear, or years of self-neglect get in the way. Below are some of the most common barriers that hold women back from rediscovering what they love:

  • Confusing interest with passion: If something becomes difficult and you lose motivation, it may have been a passing interest. It can be easy to confuse interests with deep-rooted passions.
  • Fear of judgment or failure: Many women hesitate to try something new because they fear they won’t succeed. Worse, they are held back by a fear of judgment or rejection, which can bottleneck the discovery process.
  • Societal roles and expectations: Cultural norms often push women into caregiving roles. These might take up so much time that it leaves little room for self-exploration. Many women have a hard time putting themselves first rather than always prioritizing others.
  • Limited exposure to new experiences: After decades of doing the same thing, whether that be years in the same career path or life pattern, stepping into the unknown can feel overwhelming. Without new experiences, it can be difficult to find your true passion.
  • Passions evolve: Discovering purpose isn’t a linear path. What excites you today may shift over time. It is normal for passions to deepen, change shape, or re-emerge later in life as your experiences and priorities grow.

The good news is that these roadblocks aren’t permanent. Awareness is the first step to transformation, which is where our speakers led us next.

Exploring You

Below are the three key areas of personal reflection:

  • Your strengths
  • Your past
  • What you want

Rather than prescribing rigid goals, it is encouraged through a self-discovery process rooted in a curiosity to learn more. Think about the moments in your life you are most proud of, the skills you needed to use in those moments, and which moments made you feel alive.

Reflect on the past and think about passions from childhood, middle age, and later life. What brought joy or flow? What might it look like to reintroduce even one of these activities into your life now? Could an old joy be reinvented as a new purpose?

At the end of your life, what would you regret not trying? This isn’t about creating a grand bucket list but rather about identifying values and desires waiting to be reawakened.

Legacy, with a Capital L and a Little One Too

The legacy we leave behind isn’t reserved for obituaries or estate planning. We leave a legacy daily in how we live, speak, and support others. That “little L” legacy, the one we leave behind in meetings, stores, relationships, and life transitions, is just as meaningful as the long-term one.

What wisdom would you like to pass down? What values do you want to model, not just mention? And what would it look like to start living that legacy today?

The Strengths We Gain Through Time

A major theme of the webinar was the transition for women from life’s fast-growth stage to its wisdom-sharing phase. This shift can bring deep fulfillment, even as outward pace slows.

In our earlier years, much of life is about climbing. This might be the pursuit of education, advancements in careers, managing a household, or raising children. The pace is fast, and the goals are often external.

But midlife offers a turning point. A time to stop and ask: What have I learned? And how can I give it back?

Women in midlife often possess remarkable strengths, like the following:

  • Lived wisdom brings clarity and emotional depth
  • Pattern recognition that can help guide others
  • The capacity to mentor and uplift younger women
  • A clearer understanding of values, priorities, and boundaries

These aren’t leftovers from a previous life stage. They are the wisdom that will guide the next chapter of life.

Want to Continue the Conversation?

Whether you are looking to reimagine retirement, rediscover an old dream, or make more space for joy, you don’t have to figure it out alone. At Twelve Points Center for Women, we are passionate about helping our clients through these types of transitions with care, connection, and expert guidance.

Reach out to:

Barbara Maietta: Barbara@twelvepoints.com

Deb Cartisser: Deb@twelvepoints.com

Watch the full webinar on YouTube: Helping Women Discover Their Purpose

PLEASE SEE IMPORTANT DISCLOSURE INFORMATION AT www.twelvepointswealth.com/disclosure

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